Nigerian musician Burna Boy has been announced as one of the performers for the 2023 UEFA Champions League Final Kick Off Show by Pepsi. The news has sparked excitement among fans of the artist and football enthusiasts alike.
Pepsi has a long-standing partnership with the UEFA Champions League and has been the official sponsor of the tournament since 2015. As part of their sponsorship, Pepsi organizes the Kick Off Show, which takes place just before the final match.
Known for his global chart-topping hits Last Last and It's Plenty, the Nigerian star will bring his energy and signature soulful vibes of afrobeats to millions of fans before the biggest club fixture in football gets under way.
The UEFA Champions League Final is one of the most-watched annual sporting events worldwide, with millions of viewers tuning in to watch the top football clubs in Europe battle it out for the coveted trophy. The 2023 final is set to take place at the Atatürk Olympic Stadium in Istanbul on Saturday 10 June.
Guy-Laurent Epstein, UEFA marketing director, said: "The UEFA Champions League Final Kick Off Show is a significant part of our joint efforts with Pepsi, providing an incredible opportunity to reach new and younger audiences with the some of the biggest names and rising stars in music. We're excited to showcase a line-up of talented artists at this season's final in Istanbul in what is sure to be an energetic and memorable performance."
Gustavo Reyna, Pepsi senior director of global marketing, said: "The UEFA Champions League final is the stand-out date of the club football calendar, and Pepsi prides itself on marking the occasion with the very best entertainment spectacles. The newly named 'Kick Off Show by Pepsi' is going to be huge this year; we're so excited to welcome Burna Boy, one of the world's most exciting artists, to the final stage and we can't wait to see which fans are selected to feature as part of this truly unmissable performance."
Burna Boy's performance at the 2023 UEFA Champions League Final Kick Off Show by Pepsi is a significant achievement and a testament to the growing influence of African music and culture on the global stage. It also shows the increasing recognition of African artists in the international music industry.
