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Tuesday, October 4, 2022

Nigeria’s Afrobeats Superstars Take On The World

Several international collaborations between Nigerian music talents and their counterparts around the world have occurred in the last eight months. It’s been back-to-back international collaboration gigs for Nigerian Afrobeat stars, from British Ed Sheeran grooving to Fireboy DML’s Peru to Canadian Justin Bieber jumping on Omah Lay’s Attention, to Tems getting featured in Drake’s Album and also ranking number one on the Billboard Hot 100 with a collaboration with Future.

The top personalities of the Nigerian music scene, including Olamide, Wizkid, Davido, Tiwa Savage, Burna Boy, and many others, have worked hard over the years to establish Nigeria as a global music powerhouse by dominating major stages around the world, appearing on top Billboard charts, learning how the music industry operates, and leveraging the strength of the African music industry.

This has, in a sense, prepared the door for upcoming Afrobeat musicians to enter the field and continue to further the genre’s advancements and global recognition. Beyonce’s Lion King album, which included six Nigerian music talents — Wizkid, Yemi Alade, Burna Boy, Tiwa Savage, Mr. Eazi, and Tekno — was one of many significant collaborations with Nigerian singers by their international counterparts.

Now that Nigeria is producing music, the world community is enjoying it and longs for more. Nigerian musicians are doing everything in their power to serve up afrobeat hot for the world’s audience, who has adopted it wholeheartedly. With the introduction of new talents, as well as an improvement in lyrical quality and content, the Nigerian music industry continues to develop.

Since their songs went viral on social media and through other streaming platforms, Nigerian artists have sold out stadiums all over the world, even non-English speaking nations. Leading Nigerian singers have started extensive tours across Europe and America as the first quarter of 2022 comes to a conclusion, beginning a pincer-style maneuver that will see them generate billions of dollars for their nation’s treasury.

As they distribute wonderful music around the world, Nigerian artists have continued to fly the national flag high on the worldwide stage. International artists like Chris Brown and Davido have collaborated frequently without compromising the quality of the song. This sends the message that everyone can be great if they put in the necessary effort to all music lovers.

Those that ascend to stardom on a global scale are aware of the secret to success because they constantly set goals for themselves. Since they desire to become average singers, they are targets above average. With the knowledge that expertise and mastery are the best marketers, they invest heavily in making the music excellent.

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They are also unaware of any potential distant observers, which helps them get access to international platforms. Several Nigerian musicians have traveled outside of the national border in 2022 to spread the word about their music in various countries around the world.

Over the past few years, Nigerian music has been more popular, with singers like Davido, Wizkid, Tiwa Savage, Olamide, Burna Boy, Omah Lay, Rema, Kizz Daniel, Fireboy DML, and others receiving acclaim on a global scale for their work. Afrobeats, the popular music genre from Nigeria, has witnessed a number of breakout stars and new musicians this year. Asake, Adintu Victor, Victony, Jaywillz, Boy Spyce, Freshyo Livinglarge, and more musicians are giving Nigerian music a fresh new look and breaking down obstacles for upcoming musicians.

The development of Nigerian creativity has become extremely profitable thanks to the efforts of Nigerian musicians who have brought their music to foreign shores. And the majority of these artists, like Tiwa Savage and Wizkid, receive management from global music labels. They are well-known in the global community and are now working with musicians from all over the world.

Nigeria’s Tiwa Savage, known as the “Queen of Afrobeats,” ignited North American cities in May with her “Water & Garri” tour, which began on May 15 in New York City. She also announced her upcoming “Water and Garri” tour of Europe, which will get underway on August 13.

A genre-defying project of our dreams, the Nigerian star’s Water & Gari EP topped charts and included an outstanding list of appearances from international musical superstars. Features include R&B icon Brandy on “Somebody’s Son,” rising Ghanaian artist Amaarae, and American musician Nas, who contributed his lyrical prowess to the song “Work Fada.”

Wizkid’s North American tour last year, which he started as a result of the chart-topping success of his 2020 album “Made In Lagos,” was a big success since the StarBoy never lets fans down. The dates ran from Boston on September 10 until Atlanta on October 12. Wizkid traveled to Canada in January of this year.

His fourth studio, Made in Lagos (and second major label). On October 30, 2020, Starboy Entertainment and RCA Records made it available. British musicians Skepta and Ella Mai, American R&B singer H.E.R., Jamaican musicians Projexx and Damian Marley, and Nigerian musicians Burna Boy, Tems, Tay Iwar, and Terri all make guest performances on the album.

The Odogwu himself…Burna Boy, often known as the African Giant, is now dominating the music scene with his distinctive brand of afrobeat. A number of shows in favor of Burna Boy’s album Love, Damini had been announced. The African Giant also achieved a million YouTube views just six days after his sold-out “One Night in Space” concert at New York’s legendary Madison Square Garden, making history there as well. Thousands of viewers from all across the world watched the show live streaming as well.

The superstar Rema has also revealed the dates for his Rave & Roses US tour, which will begin on August 11 at Neumos in Seattle and end on September 4 at Varsity Theatre in Minneapolis, Minnesota. Following the release of his debut album, Rave & Roses, which debuted on Billboard World Albums at #7 and has topped charts since, Rema embarked on a US tour.

Nigerian A-list performers are practically accustomed to sold-out venues, hysterical Afrobeats fans, and expanding international partnerships. Record attendance have been seen at the 02 Arena for Wizkid, Davido, and Burna Boy. Femi Kuti rocked the Le Fontaine in France in 2022, while Asa took control of the Royal Albert Hall in the United Kingdom.

According to experts, the rise in overseas tours and packed stadiums is a result of the increasing popularity of afrobeats on streaming services. The most streamed music on Spotify as of December 2022 has over 250 million views and was the song “Love Nwantiti” by CKay. The song reached the top 5 in Canada and many other countries, and it was the one that received the most Shazams globally. Additionally, the song’s 1.4 billion YouTube views have surpassed those of Afrobeat artists Burna Boy, Wizkid, & Davido.

The top three Nigerian artists in terms of streaming are Wizkid, Burna Boy, and Davido, according to Spotify’s 2021 Wrapped data. According to a research published by Spotify in April 2022, Mr. Eazi, Tems, Burna Boy, Wizkid, and CKay were among the top 5 local musicians from Nigeria that were exported to Spotify. Ladipo was one of six African podcasters and artists honored by Spotify in May. According to Spotify, the six African musicians and podcasters were honored for speaking up and showcasing the diverse range of African talents to the world.

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In Review

Today, the world’s population likes the music coming from Nigeria and longs for more. Nigerian musicians are doing everything in their power to serve up afrobeat hot for the world’s audience, who have adopted it wholeheartedly.

With the introduction of new talents, as well as an improvement in lyrical quality and content, the Nigerian music industry continues to flourish. Since their songs went viral on social media and through other streaming platforms, Nigerian singers have sold out stadiums all over the world, even non-English speaking countries.

Leading Nigerian singers have started extensive tours across Europe and America as the first quarter of 2022 comes to a conclusion, beginning a pincer-style maneuver that will see them generate billions of dollars for their country’s coffers. As they distribute wonderful music around the world, Nigerian artists have continued to fly the national flag high on the worldwide stage.

Adesola Adewumi
Adesola Adewumi
Adesola is a purpose-driven man, critical thinker, problem solver, inner peace seeker, nature addict, writer, and a good listener. As a content writer, he has written several published and unpublished articles, as well as life-changing masterpieces on various social media platforms and websites. Adesola as an ardent knowledge seeker seeks to maximize various opportunities to grow, develop, and become productive in his world.

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