Have you got some exciting music announcement that you can’t wait to share with the world? Then you must publicize the information, which means sending a music press release to journalists, music bloggers, and radio or television broadcasters in order to persuade them to write about you.
If you want your music to get featured in the media as well as blogs coverage, you’ll need to write a good press release. Online marketing requires the use of press releases. They are used by businesses, individuals, and corporate entities.
Music is one usage of press releases that many people overlook. Press releases are a common tactic used in the music industry to promote new musicians, albums, or collaborations. Unfortunately, the majority of musicians and people in the music industry have no idea how to draft a music press release. Fortunately, it’s not quite as difficult as it appears.
If you don’t have the funds to engage a top music publicist or press release expert to publicize yourself, a music release, new album, or an upcoming tour, you’ll have to compose your own music press release.
A press release is a document that contains important details about the content you’re releasing, such as a music video or a tour. It should include all of the information a press contact requires to assist in the promotion of your upcoming launch. Every professional musician should have a music press release ready for any significant music drop.
Why Do You Need a Music Press Release?
1. You’ll need a press release to let the world know about your music
You’ll need a press release to promote your songs since if you don’t, no one can blame them for not knowing about them. How are they meant to listen to music they’ve never heard before, after all? “I do announce them,” you complain, “and I post about them on Instagram, Twitter, and even Facebook.” Yes, you should, but you still need a more effective way to get the news out to the rest of the world about your music.
2. Because music press releases are public, not private, you’ll need one
Is a press release required? You wonder, but only because you haven’t considered the differences between going public and going private. It’s great if you announce a new release on social media, but you’re simply informing your friends and followers in this way.
You’re not informing everyone who could be interested in hearing about your drops in a week. This brings us to why a press release is so important.
3. Because they remain online, you’ll need a music press release
You’ll need a music press release because your media streams don’t stop flowing. They’re continually moving, and your social media statement of “New single Friday” won’t last much longer than Friday.
If you look for your stage name and the title of your single a few months from now, you won’t discover much. They always come up when you search for press releases. That’s a good thing since it makes it simple for others to recognize you as an artist.
4. Press releases are taken seriously by music professionals
A press release is required because every music business professional takes them seriously. All of these professionals can distinguish a genuine artist from a joker, from a venue booker to a show promoter to a band management to a magazine editor to a music journalist, and they don’t waste their time on jokers.
It’s also easy for them to distinguish between them since, while any one may post about his release on social media, a serious person will go to great lengths to have specifics of their release published.
5. Press releases are prepared by professionals, not amateurs
You’ll need a press release for your new drop because professionals, not amateurs, create them. This is quite crucial. Unless you were in the school newspaper, you probably don’t have what it takes to write a professional public statement for journalists and businesspeople, even if you received straight A’s in English.
But we’ll tell you all you need to know so you can try to work something out if you really don’t want to pay.
It’s easy to learn how to write a music press release. Simply follow these six simple steps:
1. Know when to use a press release
Knowing whether to utilize a press release is the first step in learning how to create a news release for music. You can send a press release to the media at any time to let them know about something that is happening.
Album releases, new gigs, label signings, and planned tours are all common purposes for press releases. Remember that a press release’s objective is to broadcast something that is newsworthy, and while that definition has some scope, it’s still a good idea to use them wisely.
Your personal use of press releases will be influenced by your media relationships, the types of information you regularly publish, and your level of community awareness.
If you’re going to use a press release, do some research to see what the media outlets you’re targeting cover and how often they pick up press releases. This will assist you in making each press release more profitable and compelling.
2. Include relevant details
Press releases aren’t the best place to work on your branding. Instead, they’re a place where you may give the media the plain details about your newsworthy subject. With this in mind, make sure your press release has all relevant information.
If you’re creating a press release to promote an upcoming tour, for example, you’ll want to include the tour’s start dates, some of the big cities visited, any tour companions, as well as any major sponsors or bands.
It’s crucial to be as brief as possible when creating a press release without depriving journalists of the information they need to interpret your announcement or seek out more information.
3. Develop a compelling title
A compelling title is the one thing that remains consistent across all subjects, regardless of what form of writing you’re creating. One of the most important aspects to consider while learning how to create a press release for music is the title. The headline of your press release should present the media with an immediate value proposition.
To put it another way, people should know exactly what they’ll gain out of reading your press release and what themes it covers. Your press release will have a better chance of being seen by the media sources you’re targeting if you keep your headline simple and detailed.
4. Proofread your press release
Don’t bother creating a press release if you’re not going to edit it. Nothing is more irritating than a press release that is filled with grammatical and typographical errors before being distributed to the media. This is a great way to destroy your reputation in addition to being embarrassing.
Always proofread your press release before publishing it, keeping this in mind. Hire a professional editor or use a sophisticated spell and grammar checker like Grammarly to assist you fine-tune your press release if you’re not confident in your proofreading abilities.
5. Keep it simple
You could be tempted to design up your press release with elaborate colors, fonts, or photos, depending on your position in the music industry. A press release is a professional piece of content, and adding flashy elements would only detract from its credibility. Maintain a clean, concise, and visually appealing press release.
6. Avoid self-promotion
Although it may seem illogical to advise against self-promotion in a document intended purely to promote an event or occurrence, the tone of a press release is crucial to its effectiveness.
While it’s appropriate to promote a future event or release in a music press release, you should avoid being self-promotional. This is because a press release is a professional document.
Consider what a journalist does for a moment. It is not their role to sell a band or an event to the general audience. Instead, it is to inform the public about what is going on in their environment.
Make a real effort to make your press release informative rather than promotional. You will enhance the chance of it being picked up by a journalist and lessen the chance of losing readers by doing so.
Every professional musician should have a music press release ready for any significant music release. Don’t worry if you’ve never written a music press release before. While the procedure differs significantly from that of creating a regular press release, it is very similar.
Learning to produce good music press releases can help you obtain a lot of free publicity. The coverage will cost you nothing but your time and the paper on which to write the release, but it will provide essential exposure for your music or business.
You can ensure that each news release you issue promotes your music, record, or forthcoming event by mastering things like headlines and press release formatting.
Are You An Artist?
If you have songs you’d want to share with the world, Naijatastic would like to help you advance your career by promoting your music and enhancing your streaming presence. Are you also looking for talented writers to assist you with music press releases? Use our contact us page to get in touch with us.
Adesola is a purpose-driven man, critical thinker, problem solver, inner peace seeker, nature addict, writer, and a good listener.
As a content writer, he has written several published and unpublished articles, as well as life-changing masterpieces on various social media platforms and websites.
Adesola as an ardent knowledge seeker seeks to maximize various opportunities to grow, develop, and become productive in his world.