Today, we’ll discuss how to address some of the well-known issues that have kept many up-and-coming musicians in Nigeria bound and how to do so.
Many aspiring musicians are currently working hard to break into the Nigerian music scene, but there are some common obstacles that have prevented the majority of them from finding success.
1. Insufficient Funds
The Nigerian music market has grown more wilder than before, therefore not having enough money can keep you from being discovered. Compared to those years or times of 2005 to the present, we now have a variety of people playing the game.
Marketers are the main people selling you out in the Nigerian entertainment industry today. These people go to great lengths to attract the public’s attention to your cause, and what typically drives them is your cool payment to them; without it, you will be acting in a lose actor movie in the game due to a lack of funds.
2. Insufficient Public Approval
This is the best way to explain why, as an artist in Nigeria, you should put in more effort because, while some of them have the resources to support their careers with money, others who are capable of filling this category lack the financial resources. You can see how serious this situation is.
Most of the young musicians in Nigeria lack the skills necessary to satisfy the audience; some of them are more concerned with creating music that they enjoy than music that the audience would enjoy.
The Afro, Dance Hall, and Party Jam song categories currently dominate the Nigerian music and entertainment sector, with the remainder following.
3. Loss or Gain
After a large number of up-and-coming musicians have finally come together to record a single song, the majority of them still fail to release that song or single on a monetization platform in order to recoup at least 10% of the money spent on it.
To be honest, the major goal of the entertainment or music industries today is to make a lot of money, however some have fed the music producers with thousands of dollars after the song was finished while not earning a penny.
If you continue to play the game using these steps, all you will be doing is recording tracks with the money you have worked so hard to earn. You won’t get anything back from your investment, and anything you invest that isn’t paid for is a waste of money. This is one of the mistakes that young artists from Nigeria are still making today.
4. Planning
Unfortunately, if you keep presenting things to the public when they are not needed, you won’t find exactly what you are looking for. Many people still work on song projects without knowing their schedule or when they should release it to the public.
Due to the fact that not everyone is accepting this helpful adjustment, this problem will likely arise in Nigeria in the near future.
It is very challenging for a top Nigerian artist to release an album or single track on the same day. For instance, Star Boy Entertainment is unable to release a single from one of their artists on the same day that DMW is planning to release theirs. Try waiting for one to release and gauging how it performs before releasing your artist for the game.
However, the majority of up-and-coming musicians in Nigeria made this error by releasing their song on the same day as the top star of the nation. As a result, you won’t be taken seriously because few people are familiar with you or have heard much about you.
5. Failure To Appear
The main way that you as an artist become known in your community is by participating in local performances. Off-curse, your fans start from where you leave by letting people know where you are going and where you actually fit into the community. But the plain fact is that many of Nigeria’s young people lack this kind of creative thinking. Don’t be an exception to this rule; try your hardest not to reject shows as an upcoming; by doing this, you will see how the public will begin to accept you from the beginning.
When you regularly attend shows, you seem kept or taken away from the pushing limelight. There are many events in Nigeria every day that are even looking for an upcoming who charges are low so they can partner with; don’t be an exception to this rule.
No one can do everything in a single day, but you can strive to correct some of these crucial errors.
6. Optimal Production
Our advice on Nigeria’s entertainment business is now complete. If your songs or music don’t provide that high level of hearing perfection, unfortunately, even if you have perfected everything else on the list from 1 to 4, you will find it even harder to get into the Nigerian music industry than an Instagram freestyler.